Direct Results Marketing’s Dynamic Inventory technology drives the highest quality Vehicle Detail Page (VDP) traffic by finding in-market car buyers who are actively shopping for the cars you have on the lot, so what they see from you first is what they’re looking for. It’s the easiest and most effective way to attract clients and promote your inventory.
What’s Under the Hood?
- Links directly to Vehicle Detail Pages
- Dynamically generated – based on live inventory and buyer preferences
- Creative, engaging, and interactive ads
- Highly visible and native ad positioning
- Contextually matched to page content
- Available in all standard IAB sizes
- Compatible across multiple devices
True Targeting, Not Just Retargeting
The Auto Audience Network focuses on driving new in-market buyers directly to your VDPs, not just the retargeted ones.
Driving New Buyers
The Auto Audience Network’s technology drives new buyers by:
- Profiling local car buyers based on their browsing behavior on listings sites and premium review and research sites
- Featuring the vehicles that best match the individual buyer’s profile with inventory display ad units
- Driving matched in-market buyers directly to the dealership’s VDP – all without the buyer needing to visit your website or search in a search engine
Retargeting Return Buyers
The Auto Audience Network’s technology drives return buyers by:
- Featuring unseen vehicles that match the buyer’s interest
- Reintroducing vehicles the buyer has already viewed
- Driving these buyers back to the VDPs
- 27% higher goal conversion rate than SEM
- 47% higher goal conversion rate than typical display ads
- 44% higher goal conversion rate than Facebook ads
Get the results you want by giving customers what they want: an easy, efficient car-buying process. Let Direct Results Marketing show you how by calling and start getting the results you’ve been looking for.