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When it comes to generating new leads and sales for your business, direct mail remains one of the best and most successful options. According to the US Postal Service (USPS), 39% of households find advertising mail interesting, compared to 9% for e-mail advertising and 3% for telemarketing. USPS research also shows that business mail doesn’t get screened as aggressively as e-mail is filtered – and businesspeople often keep useful mail in a mail “library”. But launching a successful direct mail Read More